image

Isak Barbopoulos

PhD in consumer psychology
isak@rsquare.se

Curriculum Vitae

  • Name: Isak Barbopoulos
  • Title: Data scientist
  • Degree: PhD
  • Personal website: www.xaros.org
  • Email: isak@rsquare.se
  • Phone: (+46)732-635463

About me

I am a data scientist, data analyst and market research consultant with a PhD in consumer psychology.

 Skills

  • Analysis of variance

  • Linear regression

  • Cluster / Component analysis

  • Advanced regression techniques (e.g., mediation analysis, structural equation modeling)

  • Reliability and validity testing

  • Non-paremetric statistics (chi2, logistic regression, etc.)

  • Python, R

  • SQL

Expertise

Psychometrics

What to measure and how to measure it to get the insight you want

Research design

Experiments, A/B, cross-sectional, time series

Data collection

Surveys, observations, focus groups


Data analysis

Significance testing, regression, classification, reliability and validity

Data modeling

Develop, train, validate and implement consumer models

Segmentation / data reduction

Categorize and group consumers, products and consumer contexts

Copyright © Isak Barbopoulos. All right reserved.

Resume

Data scientist - Insert Coin AB

2021-present

I'm currently working as a data scientist at Insert Coin AB, developing adaptive gamification systems.

PhD researcher - University of Gothenburg, Department of Psychology

2016-2019

I worked as a PhD researcher in projects about sustainable consumption and effects of economic scarcity. My tasks included designing studies, overseeing data collection and data analysis, as well as reporting and publishing results in international peer reviewed journals.

Data analyst/Market researcher (part-time) - Freelance

2012-2019

I have worked as a data analyst and market research consultant, designing, implementing and analyzing questionnaires targeted at citizens (for Västra Götaland County), service users (for the City of Gothenburg) and employees (for Dalarna County and Volvo), and more.

Data analyst (stand in) - TNS Sifo (now Kantar Sifo), automotive

2015-2016

My main tasks at TNS Sifo were to conduct statistical analyses, identify anomalies in data, and compile and report results from a yearly international study on customer satisfaction with car ownership and choice of workshop. The reports were delivered to several major car manufacturers.

PhD candidate - University of Gothenburg, Department of Psychology

2009-2015

As a PhD candidate, I developed and validated a new consumer scale referred to as the Consumer Motivation Scale (CMS). The scale can be used in customer/product segmentation, in development and testing of different market interventions and strategies, and in predicting a variety of important consumer variables, such as price sensitivity, variety-seeking and willingness to pay a premium for high-quality or sustainable products.

Research assistant - University of Gothenburg, Department of Psychology

2008-2011

My main tasks as an assistant were to administer the department wide pool of voluntary research participants, as well as to act as an experiment leader for the research groups Cognition, Motivation and Social Psychology (KMS), Criminal, Legal and Investigative Psychology Unit (CLIP) and the Environmental Psychology Unit (EPU).

Copyright © Isak Barbopoulos. All right reserved.

Education

Data scientist, Advanced Higher Vocational Education (SeQF 6) - EC Utbildning

2020-present (expected graduation 2022)

I am currently studying data science, learning about big data, data mining, predictive analysis, business analytics and data visualization. The 2-year programme includes a total of 6 months’ worth of internships.

Consumer psychologist, Doctor of Philosophy (SeQF 8) - University of Gothenburg

2009-2015

I have completed a PhD in consumer psychology, which consist of a PhD thesis, three research articles in addition to 1.5 years’ worth of course credits in research methodology, statistical analysis, and consumer and environmental psychology.

Behavior scientist, Master of Philosophy (SeQF 7), University of Gothenburg

2005-2008

I have completed a Master’s degree in behavior science, which consists of 3 years’ worth of course credits in psychology (including multiple courses in research methodology and statistical data analysis), and 1 years’ worth of credits in political science, law and philosophy.

Copyright © Isak Barbopoulos. All right reserved.

Selected publications

Johansson, L.-O., Barbopoulos, I. and Olsson, L. (2020). Deactivating economic motives in green consumption through social and moral salience. Journal of Consumer Marketing, Vol. 37 No. 3, pp. 247-258.
Download PDF

Barbopoulos, I. (2017). Seven dimensions of consumption (Doctoral Dissertation). Department of Psychology, University of Gothenburg, Sweden.
Download PDF

Barbopoulos, I., & Johansson, L.-O. (2017). The Consumer Motivation Scale: Development of a multi-dimensional and context-sensitive measure of consumption goals. Journal of Business Research, 76, 118-126.
Download PDF

Barbopoulos, I., & Johansson, L.-O. (2016). A multi-dimensional approach to consumer motivation: Exploring economic, hedonic, and normative consumption goals. Journal of Consumer Marketing, 33(1), 75–84.
Download PDF

More of my research is available at ResearchGate.

Copyright © Isak Barbopoulos. All right reserved.

Contact

Contact Info

  • Download CV
  • Address:
    Isak Barbopoulos
    Hjorthagsgatan 8A
    413 17, Göteborg, Sweden
  • Phone: +46732-635463
  • Website: www.rsquare.se
  • Email: isak@rsquare.se

Copyright © Isak Barbopoulos. All right reserved.