I am a data scientist, data analyst and market research consultant with a PhD in consumer psychology.
What to measure and how to measure it to get the insight you want
Experiments, A/B, cross-sectional, time series
Surveys, observations, focus groups
Significance testing, regression, classification, reliability and validity
Develop, train, validate and implement consumer models
Categorize and group consumers, products and consumer contexts
I'm currently working as a data scientist at Insert Coin AB, developing adaptive gamification systems.
I worked as a PhD researcher in projects about sustainable consumption and effects of economic scarcity. My tasks included designing studies, overseeing data collection and data analysis, as well as reporting and publishing results in international peer reviewed journals.
I have worked as a data analyst and market research consultant, designing, implementing and analyzing questionnaires targeted at citizens (for Västra Götaland County), service users (for the City of Gothenburg) and employees (for Dalarna County and Volvo), and more.
My main tasks at TNS Sifo were to conduct statistical analyses, identify anomalies in data, and compile and report results from a yearly international study on customer satisfaction with car ownership and choice of workshop. The reports were delivered to several major car manufacturers.
As a PhD candidate, I developed and validated a new consumer scale referred to as the Consumer Motivation Scale (CMS). The scale can be used in customer/product segmentation, in development and testing of different market interventions and strategies, and in predicting a variety of important consumer variables, such as price sensitivity, variety-seeking and willingness to pay a premium for high-quality or sustainable products.
My main tasks as an assistant were to administer the department wide pool of voluntary research participants, as well as to act as an experiment leader for the research groups Cognition, Motivation and Social Psychology (KMS), Criminal, Legal and Investigative Psychology Unit (CLIP) and the Environmental Psychology Unit (EPU).
I am currently studying data science, learning about big data, data mining, predictive analysis, business analytics and data visualization. The 2-year programme includes a total of 6 months’ worth of internships.
I have completed a PhD in consumer psychology, which consist of a PhD thesis, three research articles in addition to 1.5 years’ worth of course credits in research methodology, statistical analysis, and consumer and environmental psychology.
I have completed a Master’s degree in behavior science, which consists of 3 years’ worth of course credits in psychology (including multiple courses in research methodology and statistical data analysis), and 1 years’ worth of credits in political science, law and philosophy.
Johansson, L.-O., Barbopoulos, I. and Olsson, L. (2020). Deactivating economic motives in green consumption through social and moral salience. Journal of Consumer Marketing, Vol. 37 No. 3, pp. 247-258.
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Barbopoulos, I. (2017). Seven dimensions of consumption (Doctoral Dissertation). Department of Psychology, University of Gothenburg, Sweden.
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Barbopoulos, I., & Johansson, L.-O. (2017). The Consumer Motivation Scale: Development of a multi-dimensional and context-sensitive measure of consumption goals. Journal of Business Research, 76, 118-126.
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Barbopoulos, I., & Johansson, L.-O. (2016). A multi-dimensional approach to consumer motivation: Exploring economic, hedonic, and normative consumption goals. Journal of Consumer Marketing, 33(1), 75–84.
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More of my research is available at ResearchGate.